What’s the latest Hollywood Buzz this week? IT BRANDS Runway Debut at Style LA! Celebrities and Hollywood’s glitterati in attendance at the annual Style LA fashion extravaganza last week were all buzzing about IT Brands hairsprays. An inside beauty secret for years, the newly designed PINK IT can made it’s appearance on the runway at the W Hotel, Hollywood as the brand presented 11 of today’s hottest swim & resort designers. Chloe, Nina Ricci, and Etro were among the lineup showcased that night to a sold out audience of beautiful people from the fashion and entertainment industries.