IT Essentials No. 12 Amazing Hydrating Shampoo is a gentle, non-stripping shampoo that will cleanse, hydrate and repair your hair. Infused with exclusive, moisture-rich repairing ingredients like Abyssinian, Avocado Oils,  Sunflower Seed Oil and botanical plant and nut extracts for instant, all-over hydration. Infused with biotin to reduce split ends and hair breakage.  Color-safe, UV-protection formula is free from harsh sulfates, gluten, and parabens and gentle enough for daily use. Perfect for all hair types.

For best results, use with IT Essentials No. 12  Amazing Conditioner and IT Essentials No. 12 Amazing Leave in Treatments