Have you been dreaming of effortlessly gorgeous tresses? The secret to naturally beautiful hair is IT Naturals 12-in-One with pure, authentic Moroccan Argan Oil! For centuries, this rare golden oil from Arabian traders was highly treasured by the European nobility; today, it is still valued for its luxurious anti-aging properties. IT Naturals Argan Oil formulas easily penetrate the shaft to release your hair’s natural vibrance, while addressing 12 additional hair concerns in one bottle.

Pure Morrocan Argan Oil

Our pure golden Argan Oil is extracted and expeller pressed from the oil-rich seeds of the Argania Spinosa tree to preserves its essential fatty acids and rich antioxidants—like vitamin E, polyphenols, and linoleic acid—that renew your hair’s structure, seal in shine, and create lush softness.

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Brilliance Begins Here

Start your journey to shine and softness by cleansing daily with IT Naturals Shine Shampoo and Conditioner. Non-stripping formulas contain Argan Oil to smooth hair’s surface and control frizz; Avocado Oil to moisturize; Coconut Oil to stimulate growth and purify scalp; and Biotin for strength. Harsh sulfate, gluten, and paraben free.

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Bursting with Botanicals

IT Naturals ingredient lists read like a farmer’s market stall! You’ll see botanicals like Acai Berries, Sunflower Seeds, Raw Avocado, Shea Butter, and Whole Wheat-derived proteins, as well as Argan, Borage, Palm, Coconut, and Abyssinian Oils. Not to mention Silk Amino Acids, Keratin, Biotin, Amber Extracts, and others. Bon appetit, hair!

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Solves 12 Common issues

It’s simple—every IT Naturals 12-in-One product adds volume, health, and luminous shine; eliminates frizz, tangles, and split ends; hydrates and strengthens; repairs damage; preserves color; and protects from heat, breakage, and UV radiation. No problem!

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