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IT Brands Sponsors Varsity National Cheerleading Association

It Brands is excited to announce the partnership with Varsity’s 2012 National Championship season! IT Brands will create the ultimate beauty lounge at each of the 17 championship events where cheerleaders can hang out in between competitions, get their hair touched-up by IT Brands’ celebrity stylist Patrice Bisiot, take fun photos with their teammates, and enter to win up to $2,000 in Macys gift certificates! KBI has worked with Varsity in 2012, 2013, 2014.

IT Brands at the Superbowl

FREEZE IT MEGA FREEZE HAIR SPRAY featured at the 2015 Super Bowl on Arizona Midday.

TMG Pre-Oscar Luxary Suite

IT Hair Care was honored to participate in the TMG Pre-Oscar Luxury Suite in 2013, an exclusive 3-day beauty and style destination lounge in Beverly Hills in preparation for this year’s 85th annual Academy Awards.

Many of the celebrity hairstyles seen on the red carpet at the 2013 Oscars were the work of IT Hair Care’s stylist team... Read More

IT Brands Makes A Splash At Style LA: Swim & Resort Runway Show

What’s the latest Hollywood Buzz this week? IT BRANDS Runway Debut at Style LA! Celebrities and Hollywood’s glitterati in attendance at the annual Style LA fashion extravaganza last week were all buzzing about IT Brands hairsprays.

An inside beauty secret for years, the newly designed PINK IT can made it’s appearance on the runway at... Read More

Susan G. Komen Designs For The Cure Gala

On October 28th American Fashion Designer David Meister hosted the first annual Designs for the Cure Gala to benefit Susan G. Komen Los Angeles. In partnership with the Otis College of Art and Design, the “pink tie” gala brought together the world of fashion, celebrities and cancer survivors to raise funds for breast cancer screening... Read More

FIDM's Passionately Pink Day

In the midst of Breast Cancer Awareness Month, Freeze IT was on campus at the Los Angeles Fashion Institute of Design and Merchandising on October 19th for Passionately Pink Day. 

Freeze IT was honored to team up with FIDM to spread the word about breast cancer awareness to their students and faculty. Each Passionately Pink Day attendee received a special edition pink... Read More

Society Of Singers Ella Award Ceremony

Freeze IT is proud to have been a part of Society of Singers’ 20th annual Ella Award honoring Smokey Robinson. Society of Singers is a nonprofit foundation and their mission is to benefit the health and welfare of professional singers by providing emergency assistance and human services to those in acute financial need. 

Sundance Film Festival 2011

Live from the IT Styling Lounge at the 2011 Sundance Film Festival.  IT Brands styles celebrities for Sundance parties and film screening red carpet events. 

YWCA Phenomenal Woman Of The Year Award Honoring Kathy Ireland

IT Brands supported the 2011 YWCA Phenomenal Woman of the Year Award Ceremony paying homage to Kathy Ireland, CEO of Kathy Ireland Worldwide. It was an honor to join the YWCA in acknowledging Kathy Ireland’s career achievements. 

George Lopez Celebrity Golf Tournament

IT Brands participated in the 4th annual George Lopez Celebrity Golf Tournament benefiting The Lopez Foundation. IT Brands’ product line was on display throughout the event and went home with celebrity attendees including Andy Garcia, Don Cheadle, Kevin Nealon, Benjamin Bratt, Billy Bush, Brian McKnight, Kevin Sorbo, and many others! Visit the

Ryan Seacrest's Oprah Finale Viewing Party

IT Brands celebrated the finale of The Oprah Show with Ryan Seacrest by giving away the IT Brand’s Hair Styling Beauty Box to 50 lucky winners. Each IT Brand’s Styling Beauty Box contained the legendary MegaFreeze IT hairspray, Brushable Color Protection Hairspray, Amazing 12-in-1 Leave-In Treatment, and more!

Key Brands International Takes "IT" To The Golf Course

Freeze IT partners with the Tim Brown Celebrity Golf Classic Dana Point, CA (April 15, 2011) – Key Brands International, Ltd. joined NFL legend Tim Brown at the annual Tim Brown Celebrity Golf Classic April 11, 2011 at the St. Regis Monarch Beach Golf Course in Dana Point, CA to benefit 9-1-1 for Kids®. Read More

An Affair To Remember

FREEZE IT™ JOINS THE RED CROSS IN A CELEBRITY STUDDED RED TIE AFFAIR Santa Monica, CA (April 14, 2011) – Key Brands International, Ltd., joined the American Red Cross for its annual Red Tie Affair at The Fairmont Hotel, Santa Monica, CA, to honor extraordinary individuals who have shown courage and displayed outstanding humanitarian spirit. Read More

Breaking The Bullying Cycle

IT Brands is an official sponsor for “Breaking The Bullying Cycle,” presented by SFK-Success For Kids, Inc. and MyLife My Power, Inc. at the SLS Hotel in Beverly Hills. More than 300 guests gathered to take an active stand in providing a solution to the critical issue of violence and bullying faced by children in... Read More

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