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24-Hour Weatherproof Hold
Whether you are going to a concert, cheering at the game, or commuting to work in a thunderstorm, you want complete confidence that your style will stay put all day and night. Our best-selling Original Freeze and Mega Freeze Hair Sprays both hold your hair firmly in place for 24 hours, whatever nature throws at it.
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Never Sticky or Flaky
Life’s too short to deal with flakes and tackiness! That’s why Freeze IT styling products go on clean, dry quickly, and wash out easily with zero residue or build-up. So your hair always looks touchable and never sticky, tacky, or flaky. Water-free, color-safe formulas.
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EXCLUSIVE OPTICAL BRIGHTENERSTM
Want to maximize your radiance? Our exclusive Optical Brighteners were specially developed to increase light reflection by 100% and enhance hair color, resulting in sleek, vibrant, healthy shine for every style.
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Enriched with Nourishing Ingredients
Freeze IT’s professional-quality formulas are bursting with healthy ingredients like Hydrolyzed Wheat Proteins, Silk Amino Acids, and Panthenol (Vitamin B5), that thicken, volumize, strengthen, renew, and even repair damaged hair.
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