You know that feeling when your hair is totally on point, every strand is perfectly in place, and you are ready to take on the world? With more than 100 million cans sold in over 40 years, Freeze IT has helped to create and preserve billions of perfect hair styles like yours! And who doesn’t want to hear, “OMG, your hair looks awesome!” at least once a day?

24-Hour Weatherproof Hold

Whether you are going to a concert, cheering at the game, or commuting to work in a thunderstorm, you want complete confidence that your style will stay put all day and night. Our best-selling Original Freeze and Mega Freeze Hair Sprays both hold your hair firmly in place for 24 hours, whatever nature throws at it.

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Never Sticky or Flaky

Life’s too short to deal with flakes and tackiness! That’s why Freeze IT styling products go on clean, dry quickly, and wash out easily with zero residue or build-up. So your hair always looks touchable and never sticky, tacky, or flaky. Water-free, color-safe formulas.

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EXCLUSIVE OPTICAL BRIGHTENERSTM

Want to maximize your radiance? Our exclusive Optical Brighteners were specially developed to increase light reflection by 100% and enhance hair color, resulting in sleek, vibrant, healthy shine for every style.

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Enriched with Nourishing Ingredients

Freeze IT’s professional-quality formulas are bursting with healthy ingredients like Hydrolyzed Wheat Proteins, Silk Amino Acids, and Panthenol (Vitamin B5), that thicken, volumize, strengthen, renew, and even repair damaged hair.

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