• ONE BOTTLE, 12 PROBLEMS SOLVED

  • RESTORE FULLER & THICKER HAIR

  • 100 MILLION CANS, IT'S BEEN IT FOR OVER 40 YEARS

  • MEET YOUR HAIR'S NEW BEST FRIEND

  • "LIVE LIFE TO THE FULLEST" - JAX

  • CHECKOUT MORE IN MEDIA

  • CHECK OUT MORE IN MEDIA

OUR BRANDS

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BEHIND THE SCENES

IT NATURALS

The secret to naturally beautiful hair with pure, authentic Moroccan Argan Oil.

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The secret to naturally beautiful hair with pure, authentic Moroccan Argan Oil.

JAX

JAX Pomade—Sculpting possibilities at your fingertips.

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JAX Pomade—Sculpting possibilities at your fingertips.

Boost IT

Intensive blend of powerful antioxidants to accelerate hair growth.

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Intensive blend of powerful antioxidants to accelerate hair growth.

JAX

Premium, salon-quality men’s grooming products at mass market prices.

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Premium, salon-quality men’s grooming products at mass market prices.

Freeze IT

More than 100 million cans sold—still #1 after 40 years!

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More than 100 million cans sold—still #1 after 40 years!

IT NATURALS

Brilliance begins here. Begin your journey to shine and softness.

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Brilliance begins here. Begin your journey to shine and softness.

Boost IT

Caffeine-enriched for thicker, healthier hair!

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Caffeine-enriched for thicker, healthier hair!

IT 12-IN-ONE

Miraculous serum addresses 12 common hair care concerns in one bottle!

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Miraculous serum addresses 12 common hair care concerns in one bottle!

IT NATURALS

Always harsh sulfate-, gluten-, and paraben-free.

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Always harsh sulfate-, gluten-, and paraben-free.