It Brands is excited to announce the partnership with Varsity’s 2012 National Championship season! IT Brands will create the ultimate beauty lounge at each of the 17 championship events where cheerleaders can hang out in between competitions, get their hair touched-up by IT Brands’ celebrity stylist Patrice Bisiot, take fun photos with their teammates, and enter to win up to $2,000 in Macys gift certificates! KBI has worked with Varsity in 2012, 2013, 2014.