IT 12-in-One Hydrating Shampoo is a gentle, non-stripping shampoo that will cleanse and hydrate your hair. Infused with exclusive, moisture-rich ingredients like Abyssinian, Avocado Oils,  Sunflower Seed Oil and botanical plant and nut extracts for instant, all-over hydration.  Color-safe, UV-protection formula is free from harsh sulfates, gluten, and parabens and gentle enough for daily use.

For best results, use with IT 12-IN-ONE Amazing Hydrating Conditioner and the IT 12-in-One Amazing Leave-In Treatment of your choice.