Make your hair gleam with IT Naturals 12-in-One Amazing Shine Shampoo, a gentle, non-stripping shampoo, infused with exclusive, moisture-rich ingredients like Argan, Abyssinian, Coconut, and Avocado Oils, Natural Keratin, Biotin (Vitamin B) and botanical plants and extracts. Instantly hydrating formula reduces breakage, repairs split ends, and controls frizz. Color-safe, UV-protection formula cleanses without harsh sulfates, gluten, or parabens, and is mild enough for daily use.

For best results, use with IT Naturals 12-IN-ONE Amazing Shine Conditioner and the IT Naturals 12-in-One Amazing Leave-In Treatment of your choice.